The propagator of Pushtimarg, Shri Vallabhacharyaji was born in 1478 in a South Indian Brahmin's family. He learned all the Vedas, Puranas at the tender age of 10. When he was just 13, he left his family and decided to tour the country and meet and teach people the philosophy he had thought of.

Personality of Shri Vallabh is very impressive and influential. He looks very divine in his simple dhoti and uparna and tilak on his shining forehead.

  • Shri Mahaprabhuji wears no ornaments, but only tulsi kanthi around his neck and being a Brahmin, he wears Yagnopavit.
  • His face is very sweet and he is very calm and silent in nature.
  • Shri Krushna sent Shri Mahaprabhuji on earth for the upliftment of innumerable souls who have been separated from him.
  • Shri Mahaprabhuji is Shri Thakorji's own 'Swaroop' as quoted in 'Vallabhaashtakam' - 'Vastuutah Krushna eva' meaning Shri Vallabh is 'actually Krushna himself'.
  • Shri Mahaprabhuji is also called 'Vaishvanar' or Agni Swaroop, his presence burns away the turmoil and mental discontentment of people who come to him.
  • Shri Mahaprabhuji loved every being equally irrespective of caste, creed or birth. He has followers from all walks of life, king to a common man. To him all were equal.
  • He is divinity, peace & love personified.